Through carefully crafted materials that don’t use dyes or extra chemical processes, we’ve created a baby product that is the safest around. Pure, safe, and soft as a cloud, it’s time your baby experiences the true luxury of felicity Baby.
Shop NowOur minimalist baby items, made from the absolute best cashmere in the world, are crafted without dyes, bleach, or extra treatment processes. It’s just pure comfort in the softness of cashmere.
Shop NowBy working together with designers, technicians, and wool farmers, we create the highest quality items in luxurious cashmere. We only deliver items that are 100 percent gorgeous perfection in every way. It may take a little more time from start to finish, but the splendor of pure cashmere is worth it.
Shop NowMade in Japan for Natural Softness and Safety
How felicity's Baby Items Are Created
STEP 1
Selection
Made in Japan
We start production by using only the highest Grade A 100% cashmere.
STEP 2
Spinning
Made in Japan
Our world-class artisans, with over 60 years of experience, spin the yard to minimize any damage to the fibers to maintain quality and softness. During this process, no dyes or bleach are used.
STEP 3
Knitting
Made in Japan
By slowly knitting the cashmere yarn into the final product with the utmost care, we aim to minimize damage to the fiber, avoiding any treatment process other companies use to maintain softness.
STEP 4
Embroider
Made in Japan
Our Embroidery Department embosses the felicity logo using unbleached and undyed silk.
STEP 5
Final Check
Made in Japan
Each product goes through a meticulous quality inspection to comply with strict industry standards.
STEP 6
Packaging
Every product that passes inspection is carefully wrapped in our elegant felicity gift box to be shipped to our customers.